❌ 1. Bidding for Vanity Keywords

You don’t need traffic — you need intent.
Most brands bid on broad terms like “shoes” instead of “buy black leather formal shoes size 9.”
More clicks ≠ more sales. Smart targeting = profit.

❌ 2. Running All Keywords in One Ad Group

If your keywords aren’t tightly grouped, your ad relevance dies — and so does your Quality Score.
We use SKAGs (Single Keyword Ad Groups) for precision targeting and 2–3X higher CTR.

❌ 3. Ignoring Negative Keywords

Want to stop wasting money fast?
Add negative keywords. Right now.
Example: If you’re selling luxury bags, you better exclude “cheap,” “free,” or “wholesale.”

❌ 4. No Funnel Mapping Before Launching

Google Ads don’t work in isolation.
If your landing page loads like a turtle and looks like 2012, don’t blame the ad.
We always map the full funnel — ad > page > CTA > follow-up > conversion tracking.

❌ 5. Set It & Forget It

Most brands check their Google Ads… once a week.
That’s a great way to slowly bleed cash.
At Madonics, we optimize daily — adjusting bids, testing ad copy, rotating creatives, and refining targeting constantly.