November 18, 2024
In Revenue
Luxury Apparels
India
When this premium fashion label approached us, they weren’t struggling.
They were doing well—but they wanted more. More growth. More high-ticket buyers. More brand love.
Their question?
“Can we scale luxury without diluting brand value or ROAS?”
Our answer: Absolutely. Here’s how we cracked the code of luxury fashion growth.
The brand had timeless products, a strong repeat customer base, and high margins. But…
Their campaigns lacked segmentation by purchase intent.
Creatives were product-led, not experience-led.
Retargeting was minimal.
Spend was too scattered across channels.
It wasn’t a spend problem. It was a strategy problem.
We dove deep into data to profile HNWIs and aspirational shoppers:
Used wealth indicators, device usage, and premium behavior patterns.
Built high-quality lookalikes from buyers with ₹25K+ AOV.
Excluded budget-seekers and price-sensitive segments.
Outcome: A lean but highly potent audience stack ready to convert.
We shifted away from catalog-style creatives to luxury storytelling.
Minimalist visuals with emotion-led copy.
Showcased experiences, not discounts.
Reinforced exclusivity in every ad.
Result: 2x engagement and 3x click-throughs on premium audiences.
We didn’t throw money at the problem—we restructured smartly:
75% of the budget was allocated to Meta & Google.
Cold prospecting through Meta, with A/B testing of TOF hooks.
Retargeting across Meta & Search with hyper-personalization.
High-intent keywords only—no waste.
As results came in, we scaled without shaking ROAS:
Incremental budget lifts with daily ROAS monitoring.
Retargeting pools refreshed weekly to avoid ad fatigue.
Dynamic pricing and scarcity-based urgency tested in ads.
📈 Revenue: ₹21Cr
💰 Ad Spend: ₹23L
🔥 ROAS: 11x
💎 Repeat Buyers: Increased by 42%
🛍️ Average Order Value: ₹27,000+
We didn’t just sell fashion—we built desire.
Run a luxury brand?
Think you’ve hit your growth ceiling?
Odds are, you’ve only maxed out your current approach.
Let’s build your next-level strategy.
📞 Schedule a free consultation now.
Dec 20, 2024
In Revenue
Nutraceutical
India
This nutraceutical brand had a solid foundation: high-quality supplements, clinical claims, and repeat customers.
But their online growth wasn’t matching product potential.
Their question?
“We have great products—why aren’t we converting better or scaling profitably on Google Ads?”
Our answer: Let’s build a performance system that respects your science—and sells it smartly.
Great SKUs:
Collagen powders,
Shilajit capsules,
Hair & skin supplements,
Plant-based protein.
But…
Their campaigns were generic and lacked funnel segmentation.
Shopping feed had poor metadata—missing ingredients, benefits, certifications.
Landing pages looked clinical, not conversion-focused.
There was zero audience segmentation or remarketing.
💡 Search Campaigns:
Split by product category and user intent.
Targeted high-converting keywords
Used SKAG-style campaign segmentation for top products.
🛍️ Performance Max Campaigns:
Focused on top 20% SKUs driving 80% of revenue.
Used custom labels (e.g., high-margin, subscription-eligible, new launch).
Excluded branded keywords to force acquisition.
📽️ YouTube Ads:
Expert-led educational videos (“Doctor explains how collagen works”).
UGC-style testimonials and “Before vs After” transformations.
Remarketing viewers to product pages.
📦 DSA & RLSA:
DSA to pick up new long-tail queries.
RLSA layered on top of Search & PMax for returning high-intent traffic.
🧠 Discovery + Display Remarketing:
Promoted bundles (“Hair + Skin Kit”) and “backed by science” creatives.
We cleaned up the backend before scaling:
Merchant Center Feed:
Keyword-rich titles: “Collagen Peptides for Skin, Hair & Joints – 250g”
Added GTIN, ingredients, certifications (GMP, ISO, FSSAI).
Layered seasonal labels (e.g., “Winter Essentials,” “Festive Detox”).
Landing Pages:
Enhanced with testimonials, lab reports, FAQs, and comparison charts.
Added trust triggers: “Clinically Studied,” “No Side Effects,” “Doctor Recommended.”
Improved mobile speed & checkout UX.
Selling one bottle isn’t profitable. Selling wellness systems is.
Created solution bundles:
“Skin Glow Kit” (Collagen + Hair Capsules)
“Men’s Strength Stack” (Shilajit + Protein)
Introduced subscriptions with auto-shipping and discounts.
In-cart upsell prompts: “Add protein for just ₹299 more.”
AOV grew from ₹780 → ₹1,180.
We didn’t scale blindly.
Set ROAS goals by campaign type:
Branded: 10x+
PMax: 3.5x
Search: 5x
Used real-time dashboards for daily optimizations.
Paused low-ROAS SKUs and doubled down on consistent performers.
🧬 Revenue: ₹7.4Cr
💰 Google Ad Spend: ₹48L
📈 ROAS: 15.4x
📦 AOV: ₹1,180 (up from ₹780)
🔁 Repeat Rate: 43%
🧠 Top Products: Collagen, Hair Capsule, Shilajit (₹2.5Cr+ combined)
We didn’t just run ads.
We built a Google-powered engine for sustained nutraceutical growth—grounded in science, scaled with intent.
Run a supplement or wellness brand?
Your product deserves better than broad targeting and generic ads.
Let’s map your funnel, own your category, and scale profitably.
📞 Book a free strategy session with us today.
April 11, 2024
In Revenue
Marketplace
India
When this marketplace came to us, they had the inventory, the traffic, and the ambition.
But also… chaos.
“How do we make performance marketing work at scale across 40K+ SKUs?”
Here’s how we turned a cluttered catalog into a conversion machine.
40,000+ SKUs.
10+ categories.
Fragmented campaigns. No clarity on what was driving revenue.
No keyword or category-level strategy.
Ad account was messy—campaign overlap, high CPCs, declining ROAS.
Shopping feed lacked structure—missing attributes, poor titles.
Retargeting wasn’t segmented by buyer journey.
Scaling with 40K SKUs means constant tweaking.
Daily bid adjustments based on product-level performance.
Budget reallocation via real-time dashboards.
ROAS goals set per category (e.g., Electronics = 4x, Apparel = 8x+).
No lazy automation. Just smart segmentation.
Google drove acquisition. Meta drove conversion.
Retargeted product viewers by category on Meta.
Ran dynamic catalog ads with personalized bundles.
Used influencers & UGC to push top 5 categories.
We didn’t bet on a single platform. We built a stack:
Meta Ads: Reels for top-of-funnel attention, Carousels for retargeting.
Google Search & Shopping: Captured mid to bottom-funnel demand.
Influencer Amplification: Nurtured brand love & added trust signals.
Dynamic UGC Creatives: Used high-performing testimonials in retargeting.
We scaled fast—but with surgical precision.
Daily bid and budget adjustments via real-time dashboards.
Dynamic creative testing every week.
Top performers got 80% of the spend.
We didn’t scale everything. We scaled what worked.
We didn’t stop at traffic. We worked on the destination.
Collaborated on landing page layouts for high-margin categories.
Fixed search filters, improved load time, and enabled urgency signals.
Introduced seasonal landing pages for festivals & offers.
🛒 Revenue: ₹12Cr+
💰 Ad Spend: ₹67.9L
🚀 ROAS: 17x
📈 CTR Improvement: +38%
🧠 SKU Coverage Efficiency: Top 20% SKUs drove 80% of sales
At scale, precision beats volume—every single time.
Running a large eCom store with thousands of products?
Feeling stuck in chaos, low ROAS, or rising CPCs?
We specialize in turning complexity into conversions.
📞 Let’s talk scale. Book your free strategy session today.
Dec 20, 2024
In Revenue
Jewelry & Accessories
India
When this brand came to us, they had stunning products and a loyal base—but were stuck in a cycle of low-budget testing and inconsistent ROAS.
Their ask?
“Can Meta Ads help us scale beyond ₹1Cr months—without ruining our premium perception?”
Short answer: Yes.
Long answer? Here’s the exact strategy that got us there.
Inconsistent ad performance.
Poor audience segmentation—too broad, no retargeting depth.
No dynamic catalog ads.
Repetitive creatives focused on products, not lifestyle.
Low AOV and almost no bundling strategy.
We knew this could be scaled—with the right funnel, smart spend, and killer creatives.
🎯 Top-of-Funnel (TOF): Cold Prospecting
Interest stacks: fashion-forward women, bridal shoppers, ethnic wear lovers, budget jewellery hunters.
Lookalikes from high-LTV buyers, add-to-carts, and past purchasers.
Reels, 5-sec video hooks, lifestyle carousels, and UGC-style videos.
🛍️ Mid-Funnel (MOF): Warm Engagement & Website Visitors
Engagement audiences (video viewers >5s, profile visitors, post engagers).
Ad creatives with product benefits + reviews + styling shots.
USP-led copy: “Everyday luxury under ₹999,” “Perfect for office or gifting.”
🔁 Bottom-of-Funnel (BOF): Retargeting
DPA (Dynamic Product Ads) for abandoners.
Static creatives with urgency: “Still in your cart?” “Limited stock!”
UGC + testimonial ads from influencers and real customers.
💬 WhatsApp & Instant Experience Ads
Enabled “Message Us” CTAs for high-ticket bridal or gifting queries.
Used chat-to-convert flows with custom offers and COD reassurance.
We shifted away from plain product shots to high-conversion creative formats:
Lifestyle Shoots: Real models in real occasions (festive, office, weddings).
Reels: Behind-the-scenes, try-ons, voiceovers, ASMR-style unboxings.
Bundles & Offers: “Buy 2 Get 10%,” “Curated Looks,” “Matching Sets.”
Bridal Lookbook: Carousel ads showcasing full wedding collections with swipe-through storytelling.
To make Meta Ads scale profitably, we had to fix the unit economics:
Created “Complete The Look” offers (necklace + earrings + ring combos).
Introduced Buy 2, Get 10% and Buy 3, Get 15% with auto-applied discounts.
Highlighted free shipping over ₹999 and gift-ready packaging to increase cart value.
AOV grew from ₹1,200 → ₹1,980
We didn’t just pump budget—we tracked everything:
Campaign Budget Optimization (CBO) across funnel stages.
Weekly creative refresh to avoid ad fatigue.
Dayparting based on conversion windows (peaks: 10AM–12PM & 8PM–11PM).
Hook-based A/B testing:
“Jewellery that feels like ₹10,000—but isn’t.”
“Why are brides obsessed with this necklace set?”
💎 Revenue: ₹8.9Cr
📲 Meta Ad Spend: ₹62L
🔥 ROAS: 14.35x
📦 AOV Growth: ₹1,200 → ₹1,980
📈 Top Converting SKUs: Bridal sets, oxidized earrings, combo packs
🔁 Repeat Purchases: 33%
🧠 Winning Creatives: Reels + Carousels with UGC + styling tips
We didn’t just run ads—we built a scroll-stopping jewellery funnel that turned interest into impulse into obsession.
📞 Book a free strategy call. Let’s build your full-funnel growth engine.
Dec 20, 2024
In Revenue
Cosmetics
India
This cosmetics brand had high-quality products, a loyal customer base, and solid reviews.
But they were stuck in a performance plateau.
Their question?
“How do we scale without just increasing spend?”
Here’s how we helped them scale smarter—not harder.
Sales were steady, but growth was slow. After auditing their funnel, we found:
Beauty shoppers were bouncing mid-funnel.
AOV was too low to profitably scale ads.
Product pages lacked urgency and conversion elements.
Ad creative wasn’t aligned with search and shopping intent.
We didn’t need more traffic—we needed better monetization.
We mapped audiences based on purchase behavior, not just interests:
Focused on beauty buyers with a history of skincare and cosmetics purchases.
Leveraged platform signals (Meta + Google) to isolate high-intent users.
Created segment-based retargeting for site visitors, add-to-carts, and buyers.
Result: Sharper targeting, less waste, better CTRs.
To improve unit economics, we didn’t raise prices—we raised cart value:
Introduced bundle offers based on complementary SKUs.
Timed upsells post-purchase via email/WhatsApp flows.
Tested tiered discounts to incentivize bulk buying.
Outcome: AOV jumped by 32% in 45 days.
We built a funnel that turned discovery into purchase quickly:
Google Search & Shopping Ads for ready-to-buy keywords.
Meta TOF to introduce the brand with UGC & founder-led creatives.
MOF & BOF retargeting layered with urgency (limited stock, timer-based offers).
Social proof everywhere: ratings, reviews, and UGC creatives.
We optimized the pages where decisions are made:
Increased page speed and mobile responsiveness.
Restructured product descriptions with key USPs upfront.
Added “Seen In” badges, customer reviews, and trust seals.
Result: 2.1x increase in CVR across all major SKUs.
Once the system worked, we scaled in real-time:
Increased spend only on winning ad sets and products.
Reallocated daily using ROAS, CTR, and AOV as primary signals.
Launched seasonal product promos backed by dynamic creative testing.
💋 Revenue: ₹92L
💄 Ad Spend: ₹8.8L
📈 ROAS: 10x
🛒 AOV Increase: +32%
🔁 Conversion Rate Uplift: 2.1x improvement
Not just beauty—performance beauty.
Want to scale without slashing margins? Schedule your free call today.
Dec 20, 2024
In Revenue
FMCG
India
When this FMCG brand came to us, they weren’t looking to trend on social media.
They wanted consistent, profitable, and scalable growth via Google Ads.
Their question?
“Can Google Ads drive serious revenue for mass-market products without blowing up our margins?”
Absolutely. Here’s how we did it.
Popular, everyday-use SKUs in categories like snacks, personal care, and household staples. But:
Campaigns relied mostly on branded traffic.
Low AOV made paid ads feel risky.
Shopping feed was weak—missing keywords, incomplete attributes.
No real funnel: one-size-fits-all creatives, no remarketing, no segmentation.
We restructured the entire Google Ads setup:
🔍 Search Campaigns
Targeted high-intent terms & split campaigns by product category and brand vs non-brand queries.
🛍️ DSA Campaigns
Auto-indexed new and long-tail product searches—especially helpful for fast-changing SKUs.
🚀 Performance Max
Gave visibility across Search, Shopping, Display, Gmail & YouTube.
Focused on fast-moving SKUs and seasonal products.
Used custom labels for margins, repeatability, and category type.
📽️ YouTube & Discovery Ads
Used YouTube for seasonal launches and testimonials.
🎯 RLSA Campaigns
Boosted bids for returning users with product-specific urgency messaging.
We treated the Google Merchant Feed like a mini-website:
Optimized product titles with benefits + features
Added GTIN, brand, use-case, pricing tiers, and lifestyle descriptors.
Created custom labels for SKUs with high volume or margin.
Impact: 33% jump in Shopping CTR and better placements.
Scaling an FMCG brand with low-priced items needs AOV uplift. Here’s how we did it:
Created combo packs & launched volume-based discounts and free shipping above thresholds.
Introduced “Add ₹49 to get X free” in-cart nudges.
Result: AOV rose from ₹480 to ₹690 in just 30 days.
We squeezed more value from every visitor:
Dynamic Remarketing via PMax & Display showing relevant products based on past views.
RLSA served urgency-driven search ads to high-intent return visitors.
Instead of just increasing budgets, we scaled smart:
Monitored ROAS per SKU, not per campaign.
Search Target ROAS: 4.5x | PMax: 3.5x | Branded: 7x+
Allocated more budget to seasonal products and best-performing combos.
Weekly pruning of low-performing assets and search terms.
🛒 Revenue: ₹45L
💰 Ad Spend: ₹5L
📈 ROAS: 9x
📦 AOV: ₹690 (up from ₹480)
🔁 Repeat Rate: 34%
🎯 CPA Decrease: -28% after CRO & remarketing improvements
We didn’t just run ads.
We built an FMCG growth system inside the Google ecosystem—measurable, repeatable, and scalable.
We don’t pop champagne for leads or traffic. If they don’t convert, it’s just noise. Because vanity metrics don’t build businesses — sales do.
No fluff, just honest insights on what’s working — and what’s silently killing your ROAS.
SEO & Digital Marketing Agency Template Kit by kitpapa.com
Copyright © 2023 – All rights reserved.
